Tuesday, February 15, 2011

First form


I was the guinea pig for the first form. I got a shirt from Thrift Fair on Aramingo and a roll of duct tape and went to Ben Rush. They're helping me develop a fashion line based on the bluebird. We're in the R&D phase. We're making prototypes and feeling our way through the project by trial and error. For instance, we learned not to wrap the duct tape too tight and to cut off the form down the middle of the back, not the side.

Tania did a Q&A for us on speakerphone from Urban. It was like Charlie's Angels. She told us to come up with something and then she'll come in and evaluate us. She said the reason Urban is so successful is because they act fast. 90 days from idea to floor.

Friday, February 4, 2011

How-To: Make a Custom Form

Tania Adamow, Product Development and Structured Woven at Urban Outfitters, gives a quick diy for how to make a custom top form: